"La verdad oculta", "{proof}" y el excelente product placement disimulado.
Ayer fui al cine. Estabamos 4 personas en toda la sala, pero ese es otro tema. La verdad oculta, "proof" lleva en España una semana en cartel y ha recaudado 458000€.
Quedé gratamente sorprendido por el enfonque del product placement en la película. Sutil, educado,nada agresivo, respetando los planos y la distribución de los personajes en la pantalla. Al primcipio pensé que no había product placement, pero ya avanzada la película entendí que este estaba siempre en un segundo plano o desenfocado. Encontramos:
American Airlines(primero aparece un avión y luego casi al final el stand)/Converse all star(zapatillas de la protagonista)/Jansport (mochilas)/Cafe (todavía por determinar)/Apple (es curioso ya que no se ve ningún ordenador, pero en un momento recoje unas cajas y entre ellas aparece una de apple)/Hellmanns (foto).
PD: Notas de producción de la película en PDF.
5 Comments:
He visto tu Blog y me ha impresionado gratamente, la verdad, no sabía que podía existir un blog que tratara sobre estos temas. Enhorabuena
El motivo de que encontrara el Blog no es otro que el tener que hacer un trabajo 8soy estudiante de 5 curso de A.D.E. en la Universidad Santiago ) sobre el Producto Emplazado en la ficción española y, era si podías facilitarme algun tipo de información, material gráfico, etc, que me ayudara en la elaboración .Gracias
Ok, mandame un mail a esta dirección:
blogplacement@gmail.com
diciendome exactamente aquello que necesites. Tengo bastante material que te puede servir de ayuda.
Un saludo
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